[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.spira.cz\/znate-rozdil-mezi-etickym-a-neetickym-seo\/#Article","mainEntityOfPage":"https:\/\/www.spira.cz\/znate-rozdil-mezi-etickym-a-neetickym-seo\/","headline":"Zn\u00e1te rozd\u00edl mezi etick\u00fdm a neetick\u00fdm SEO?","name":"Zn\u00e1te rozd\u00edl mezi etick\u00fdm a neetick\u00fdm SEO?","description":"\u201eJak p\u0159il\u00e1kat nov\u00e9 \u010dten\u00e1\u0159e na web?\u201c to je ot\u00e1zka, kter\u00e1 tr\u00e1p\u00ed naprostou v\u011bt\u0161inu bloger\u016f a provozovatel\u016f webu \u2013 a nen\u00ed se \u010demu divit. \u010c\u00edm v\u00edce lid\u00ed web nav\u0161t\u00edv\u00ed, http:\/\/www.msmt.cz\/ministerstvo\/novinar\/ministryne-navstivi-vsetin-a-zahaji-charitativni-prodej-v t\u00edm jsou p\u0159edpokl\u00e1dan\u00e9 finan\u010dn\u00ed v\u00fdd\u011blky ze str\u00e1nky v\u011bt\u0161\u00ed. Nicm\u00e9n\u011b v\u0161e n\u011bco stoj\u00ed a jinak tomu nen\u00ed ani s n\u00e1v\u0161t\u011bvnost\u00ed. Pokud si p\u0159ejete, aby se pr\u00e1v\u011b v\u00e1\u0161 […]","datePublished":"2020-02-19","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.spira.cz\/author\/#Person","name":"","url":"https:\/\/www.spira.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"spira.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.spira.cz\/wp-content\/uploads\/img_a382110_w2989_t1593595830.jpg","url":"https:\/\/www.spira.cz\/wp-content\/uploads\/img_a382110_w2989_t1593595830.jpg","height":0,"width":0},"url":"https:\/\/www.spira.cz\/znate-rozdil-mezi-etickym-a-neetickym-seo\/","about":["Slu\u017eby"],"wordCount":418,"articleBody":"        \u201eJak p\u0159il\u00e1kat nov\u00e9 \u010dten\u00e1\u0159e na web?\u201c to je ot\u00e1zka, kter\u00e1 tr\u00e1p\u00ed naprostou v\u011bt\u0161inu bloger\u016f a provozovatel\u016f webu \u2013 a nen\u00ed se \u010demu divit. \u010c\u00edm v\u00edce lid\u00ed web nav\u0161t\u00edv\u00ed, http:\/\/www.msmt.cz\/ministerstvo\/novinar\/ministryne-navstivi-vsetin-a-zahaji-charitativni-prodej-v  t\u00edm jsou p\u0159edpokl\u00e1dan\u00e9 finan\u010dn\u00ed v\u00fdd\u011blky ze str\u00e1nky v\u011bt\u0161\u00ed. Nicm\u00e9n\u011b v\u0161e n\u011bco stoj\u00ed a jinak tomu nen\u00ed ani s n\u00e1v\u0161t\u011bvnost\u00ed. Pokud si p\u0159ejete, aby se pr\u00e1v\u011b v\u00e1\u0161 blog dostal na \u0161pi\u010dku, bude v\u00e1s to pravd\u011bpodobn\u011b st\u00e1t spoustu \u010dasu a \u00fasil\u00ed. Za\u010d\u00e1tky pravd\u011bpodobn\u011b nebudou lehk\u00e9 a ob\u010das budete m\u00edt asi pocit, \u017ee va\u0161e snaha nikam nevede, ale vydr\u017ete. V\u00fdsledky se ur\u010dit\u011b brzy dostav\u00ed. Se zv\u00fd\u0161en\u00edm n\u00e1v\u0161t\u011bvnosti v\u00e1m m\u016f\u017ee pomoci optimalizace str\u00e1nek. Tento pojem m\u016f\u017eete tak\u00e9 naleznout pod zkratkou SEO. Pojmy jsou toto\u017en\u00e9 a ozna\u010duj\u00ed soubor metod, d\u00edky kter\u00fdm lze zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost a dohledatelnost. V z\u00e1sad\u011b tyto metody a postupy m\u016f\u017eeme d\u011blit na dv\u011b skupiny \u2013 etick\u00e9 a neetick\u00e9. Mezi neetick\u00e9 zp\u016fsoby pat\u0159\u00ed p\u0159edev\u0161\u00edm spam (jak v emailu, na Facebooku, v diskuzn\u00edch f\u00f3rech\u2026), oklam\u00e1v\u00e1n\u00ed vyhled\u00e1vac\u00edch robot\u016f a algoritm\u016f a v posledn\u00ed \u0159ad\u011b skryt\u00fd text, kter\u00fd je na str\u00e1nk\u00e1ch skryt, nicm\u00e9n\u011b obsahuje \u0159adu nej\u010dast\u011bji vyhled\u00e1van\u00fdch slov. Nicm\u00e9n\u011b v\u0161echny tyto zp\u016fsoby maj\u00ed jedno spole\u010dn\u00e9 \u2013 vyhled\u00e1va\u010de je d\u0159\u00edve \u010di pozd\u011bji odhal\u00ed. Na chv\u00edli v\u00e1m sice mohou zna\u010dn\u011b zvednout n\u00e1v\u0161t\u011bvnost, nicm\u00e9n\u011b v moment\u011b, kdy budete odhaleni, budete tak\u00e9 penalizov\u00e1n\u00ed. Nejedn\u00e1 se sice o finan\u010dn\u00ed pokutu, ale trestem v\u00e1m bude to, \u017ee v\u00e1s vyhled\u00e1va\u010de za\u010dnou p\u0159ehl\u00ed\u017eet. D\u00edky tomu se v\u00e1\u0161 web stane prakticky nedohledateln\u00fdm. Etick\u00e9 zp\u016fsoby v\u00e1m sice nezv\u00fd\u0161\u00ed okam\u017eitou n\u00e1v\u0161t\u011bvnost, ale z dlouhodob\u00e9ho hlediska jsou podstatn\u011b \u00fa\u010dinn\u011bj\u0161\u00ed. Nej\u00fa\u010dinn\u011bj\u0161\u00ed je budov\u00e1n\u00ed si zp\u011btn\u00fdch odkaz\u016f. Vyhled\u00e1vac\u00ed algoritmus si mysl\u00ed, \u017ee \u010d\u00edm v\u00edc web\u016f odkazuje pr\u00e1v\u011b na va\u0161i str\u00e1nku, t\u00edm je v\u00e1\u0161 web kvalitn\u011bj\u0161\u00ed a informa\u010dn\u011b hodnotn\u011bj\u0161\u00ed. D\u00edky tomu se pr\u00e1v\u011b v\u00e1\u0161 blog m\u016f\u017ee zobrazovat na vrchn\u00edch p\u0159\u00ed\u010dk\u00e1ch ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.1\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zn\u00e1te rozd\u00edl mezi etick\u00fdm a neetick\u00fdm SEO?","item":"https:\/\/www.spira.cz\/znate-rozdil-mezi-etickym-a-neetickym-seo\/#breadcrumbitem"}]}]