[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.spira.cz\/profesionalni-tym-grafiku\/#Article","mainEntityOfPage":"https:\/\/www.spira.cz\/profesionalni-tym-grafiku\/","headline":"Profesion\u00e1ln\u00ed t\u00fdm grafik\u016f","name":"Profesion\u00e1ln\u00ed t\u00fdm grafik\u016f","description":"Jist\u011b se v\u0161ichni majitel\u00e9 firem, \u010di spole\u010dnost\u00ed, nebo podnikatel\u00e9 pracuj\u00edc\u00ed sami za sebe, shodnou na tom, \u017ee snadn\u00fd p\u0159\u00edstup potencion\u00e1ln\u00edho klienta m\u00e1 zna\u010dn\u00fd vliv na jeho z\u00e1jem. Konkr\u00e9tn\u011b se zde m\u016f\u017eeme bavit o jednoduch\u00e9m n\u00e1zvu spole\u010dnosti, kter\u00fd by m\u011bl tak\u00e9 vystihovat firmu samotnou, a t\u00edm sp\u00ed\u0161e se potencion\u00e1ln\u00edmu z\u00e1kazn\u00edkovi vybavit, pokud V\u00e1\u0161 produkt, \u010di slu\u017ebu […]","datePublished":"2021-12-19","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.spira.cz\/author\/#Person","name":"","url":"https:\/\/www.spira.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"spira.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.spira.cz\/wp-content\/uploads\/str%C3%A1nky.jpg","url":"https:\/\/www.spira.cz\/wp-content\/uploads\/str%C3%A1nky.jpg","height":0,"width":0},"url":"https:\/\/www.spira.cz\/profesionalni-tym-grafiku\/","about":["Slu\u017eby"],"wordCount":440,"articleBody":"        Jist\u011b se v\u0161ichni majitel\u00e9 firem, \u010di spole\u010dnost\u00ed, nebo podnikatel\u00e9 pracuj\u00edc\u00ed sami za sebe, shodnou na tom, \u017ee snadn\u00fd p\u0159\u00edstup potencion\u00e1ln\u00edho klienta m\u00e1 zna\u010dn\u00fd vliv na jeho z\u00e1jem. Konkr\u00e9tn\u011b se zde m\u016f\u017eeme bavit o jednoduch\u00e9m n\u00e1zvu spole\u010dnosti, kter\u00fd by m\u011bl tak\u00e9 vystihovat firmu samotnou, a t\u00edm sp\u00ed\u0161e se potencion\u00e1ln\u00edmu z\u00e1kazn\u00edkovi vybavit, pokud V\u00e1\u0161 produkt, \u010di slu\u017ebu sh\u00e1n\u00ed. D\u00e1le je \u0159e\u010d o kontaktech, kdy nap\u0159\u00edklad emailov\u00e1 adresa by m\u011bla obsahovat n\u00e1zev spole\u010dnosti, a t\u00edm (op\u011bt) doc\u00edlit snadn\u011bj\u0161\u00edho zapamatov\u00e1n\u00ed. Faktor\u016f, kter\u00e9 z\u00e1kazn\u00edk\u016fv potencion\u00e1ln\u00ed z\u00e1jem ovliv\u0148uj\u00ed, je hned n\u011bkolik, ov\u0161em existuje zp\u016fsob, jak sv\u00fdm klient\u016fm poskytnout ve\u0161ker\u00e9 pot\u0159ebn\u00e9 informace na jednom m\u00edst\u011b.A\u0165 u\u017e jste nadn\u00e1rodn\u00ed, korpor\u00e1tn\u00ed firma, kter\u00e1 se orientuje nap\u0159\u00edklad ve sportovn\u00ed, \u010di potravinov\u00e9 oblasti, nebo jste soukromn\u00edk, kter\u00fd podnik\u00e1 nap\u0159\u00edklad v \u0159emesln\u00e9 v\u00fdrob\u011b, jist\u011b chcete sv\u00fdm z\u00e1kazn\u00edk\u016fm poskytnout co mo\u017en\u00e1 nejsnaz\u0161\u00ed p\u0159\u00edstup k V\u00e1m. Jak ale na to? Na vizitk\u00e1ch najdou kontakt, v katalogu zase fotografie produkt\u016f, \u010di slu\u017eeb, a na let\u00e1\u010dc\u00edch zase jen ty nejz\u00e1kladn\u011bj\u0161\u00ed informace. Odpov\u011bd\u00ed jsou webov\u00e9 str\u00e1nky, ty by m\u011bli (p\u0159edev\u0161\u00edm z informa\u010dn\u00edho hlediska) obsahovat ve\u0161ker\u00e9 informace, kter\u00e9 mohou b\u00fdt pro klienta u\u017eite\u010dn\u00e9 – tj. kontakty, fotografie Va\u0161ich produkt\u016f, \u010di slu\u017eeb, p\u0159ehlednou nab\u00eddku, kterou jste schopni poskytnout, adresu spole\u010dnosti a dal\u0161\u00ed firemn\u00ed \u00fadaje. To v\u0161e by nav\u00edc m\u011blo b\u00fdt esteticky slad\u011bn\u00e9 s identitou Va\u0161\u00ed zna\u010dky, p\u0159i\u010dem\u017e se zde bav\u00edme o pou\u017eit\u00ed barev, um\u00edst\u011bn\u00ed loga, slad\u011bn\u00ed celkov\u00e9ho designu, \u010di p\u0159\u00edpadn\u00e9 firemn\u00ed heslo nebo slogan i tvorbu webov\u00fdch str\u00e1nek Hradec Kr\u00e1lov\u00e9.Jeliko\u017e se zde bav\u00edme o pom\u011brn\u011b n\u00e1ro\u010dn\u00e9m \u00fakolu, jist\u011b se i V\u00e1m vyplat\u00ed pomoc od profesion\u00e1la. Zku\u0161en\u00fd grafik toti\u017e v\u00ed, jak navrhnout (nejen) webov\u00e9 str\u00e1nky tak, aby vzbudily klient\u016fv z\u00e1jem, byly esteticky i informa\u010dn\u011b pln\u011b funk\u010dn\u00ed, a z\u00e1rove\u0148 vz\u00e1jemn\u011b ladily s ostatn\u00edmi prost\u0159edky firmy (od soci\u00e1ln\u00edch s\u00edt\u00ed, vizitek, a\u017e po billboardy), a celkov\u011b tak dodr\u017eeli firemn\u00ed identitu. Pokud se tedy rozhodnete pro lep\u0161\u00ed zviditeln\u011bn\u00ed Va\u0161\u00ed zna\u010dky, nepochybn\u011b V\u00e1s pot\u011b\u0161\u00ed nab\u00eddka a pr\u00e1ce grafick\u00e9ho studia z Hradce Kr\u00e1lov\u00e9 – Imperial Media.                                                                                                                                                                                                                                                                                                                                                                                          4.8\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Profesion\u00e1ln\u00ed t\u00fdm grafik\u016f","item":"https:\/\/www.spira.cz\/profesionalni-tym-grafiku\/#breadcrumbitem"}]}]